Profile
Dr. Qiyu Bai is an Assistant Professor at the School of New Media, Peking University. She received her B.Sc. degree in Psychology from Jilin University in 2012, and earned her Ph.D. from the School of Psychological and Cognitive Sciences at Peking University in 2018. During her doctoral training, she was a visiting Ph.D. student at the University of Chicago Booth School of Business.
Publications (Selected)
1. Bai, Q., Huang, K., Han, S., Chen, S., Liu, K., Zhang, Y., Li, S., Luo, S.*, (2025). Risk Perception–Driven Online Prosocial Behavior and Its Impact on the Evolution of Unconventional Emergency Events. Psychological Science, 48(4), 1009–1023.
(白麒钰, 黄柯依, 韩思嘉, 陈尚仪, 刘阔, 张玥, 李劭, 罗思阳*. (2025). 风险感知驱动的网络亲社会行为及其对非常规突发事件发展模式的影响. 心理科学, 48(04), 1009–1023.)
2. Bai, Q. *, Zhang, Y., & Chen, P. (2025). Screen Addiction in Early Childhood: The Roles of Temperament and Parenting Styles. Journalism University, 225, 76–89.
(白麒钰*, 张玉涵, 陈沛. (2025). 幼儿屏幕成瘾：气质类型与父母教养态度的影响研究. 新闻大学, 225, 76–89.)
3. Xie, X., Jin, G., & Bai, Q.*, (2024). Dealing with Unnecessary: The Mediating Role of Social Overload on Fear of Missing Out and Social Media Fatigue. SAGE Open, 14(3), 1266358.
4. Bai, Q., Chen, S.*, Luo, S.*, (2024). Empathy-driven Intergenerational Group Decision-making. Chinese Science Bulletin, 70(8), 1079–1090.
(白麒钰, 陈尚仪, *, 罗思阳. *, (2024). 共情驱动的群体代际决策. 科学通报, 70(08), 1079–1090.)
5. Bai, Q., Zhang, Y., Dan, Q. , Kishimoto, T.*, (2024). Understanding School Incivility: Exploring Its Impact on Students and Practical Interventions. Computers in Human Behavior, 152, 108037.
6. Guo, W., Bai, Q.*, (2023). Pandemic and the Media: How Risk Information Seeking Influences Media Trust and Emotions. Computers in Human Behavior, 139, 107522.
7. Bai, Q., Huang, S., Hsueh, F.-H., & Zhang, T.*, (2021). Cyberbullying Victimization and Suicide Ideation: A Crumbled Belief in a Just World. Computers in Human Behavior, 120, 106679.
8. Bai, Q., Bai, S., Huang, Y., Hsueh, F.-H., & Wang, P.*, (2020). Family Incivility and Cyberbullying in Adolescence: A Moderated Mediation Model. Computers in Human Behavior, 110, 106315.
9. Bai, Q., Lei, L., Hsueh, F.-H., Yu, X., Hu, H., Wang, X., & Wang, P.*, (2020). Parent–Adolescent Congruence in Phubbing and Adolescents' Depressive Symptoms: A Moderated Polynomial Regression with Response Surface Analyses. Journal of Affective Disorders, 275, 127–135.
10. Bai, Q., Lin, W., & Wang, L.*, (2016). Family Incivility and Co
Research Projects (Selected)
Dr. Qiyu Bai has led 13 research projects, including grants from the National Natural Science Foundation of China, the China Association for Science and Technology Youth Talent Support Program, the Postdoctoral Fund, and commissioned projects from ByteDance and other enterprises and institutions. She has also played a key role in 4 major research projects, including National Natural Science Foundation Key Projects and Social Science Fund Major Projects.
Honors and Awards (Selected)
Dr. Qiyu Bai was selected for the China Association for Science and Technology (CAST) 2023-2025 Youth Talent Support Program. She received the 2023 Peking University Huang Tingfang/Xinhe Outstanding Young Scholar Award and won multiple accolades in the 2025 Peking University 24th Annual Teaching Competition, including First Prize in Basic Teaching Skills, Curriculum Ideology Award, Best Lesson Plan Award, and Best Live Demonstration Award. She was also honored with the 2025 Peking University Outstanding Moral Education Award.
