Profile

Professor Wei Li holds a Ph.D. in linguistics and communication studies. She previously served as a professor and doctoral supervisor at School of Foreign Languages, Peking University. Currently, she is associate dean, professor and doctoral supervisor of School of New Media, Peking University. She leads Creative Industries Research Center of Peking University and serves as deputy director of the National Standard Spoken and Written Chinese Language Promotion Base in Peking University under the Ministry of Education of the People's Republic of China.

She also serves as counsellor of the State Council, member of Central Committee of the China Democratic League (CDL), member of the standing committee of the CDL Beijing Municipal Committee, director of Central Women's Committee of the CDL, chairwomen of the CDL Peking University Committee, special researcher of the Capital Top Think Tank, Peking University.

Publications (Selected)

1. Russian Mass Media in the Transitional Period, Monograph, Shanghai Foreign Language Education Press, 2005. (Provincial and Ministerial Level Key Research Project, supported by Shanghai Municipal Key Discipline Project)

2. China in the Eyes of Russians, Monograph, Editor in chief, First Author, Peking University Press, 2016. (Supported by Major Program of the National Social Science Fund of China and the Twelfth Five-Year Plan of National Important Books Publishing Program)

3. Modern Russian Discourse Linguistics, Monograph, Coauthor, The Commercial Press, 2005.

4. From Hyper-Sentence to Fragment, Monograph, Central Compilstion & Translation Press, 2001.

5. Background Knowledge on Chinese Culture (Russian Edition), Monograph, Coauthor, First Author, Contemporary World Press, 2001.

6. Russian Exclamation Teaching Dictionary, Monograph, Co-editor, Wuhan University Press, 1996.

7. Practical Russian, Monograph, Editor in chief, Keynote speaker, World Audiovisual Electronic Press, 2005.

8. On the Development Direction of Russian Departments in Comprehensive Universities, Russian in China, 2004, 4.

9. The Development and Advancement of Russian Media Linguistics, Proceedings of New Perspectives on Russian Language and Culture Studies, Heilongjiang People's Publishing House, 2011.

10. Further Discussion on the Development Direction of Russian Departments in Comprehensive Universities, Russian in China, 2004, 2.

11. Russia looks at China: Data Analysis and Insights from Social Surveys on China's Image, Proceedings of Cross-Cultural Communication and International Communication Studies, ‌China Social Sciences Press, 2011.

12. Western Media's Journey to Russia, Chinese Journal of Journalism & Communication, 2004, 1.

13. Mass Media and Social Change in Russia, Journalism and Communication Review, Peking University Press, 2004.

14. A Casual Discussion on News Censorship in Russia, Russian Literature & Arts, 2004, 3.

15. Who Controls the Russian Mass Media?, Proceedings of Russian Thought and the Russian Path, Foreign Language Teaching and Research Press, 2004.

16. A Comparative Study of the Marketization Paths of Chinese and Russian Media, Chinese Journal of Journalism & Communication, 2005, 1.

17. The Current State and Development Trends of Russian Media, Global Media, 2005, 1.

18. The Transformation of Russian Post, Chinese Journalist, 2005, 12.

19. Mass Media and the Popularization of Russian Language and Culture, Russian Literature & Arts, 2006, 4.

20. Mass Media and the Popularization of Russian Literature, Proceedings of The Tradition and Innovation of Russian Literature, 2006 International Academic Symposium of the Department of Slavic Languages and Literatures, National Chengchi University.

21. Review of Russian Media Legislation, Chinese Journal of Journalism & Communication, 2007, 1.

22. Pravda and Izvestia: Past and Present, Proceedings of Forum of the People's Republic of China's Press, Communication University of China Press, 2009.

23. On the Model of Russian Mass Media in the 21st Century, Social Sciences International, 2010, 1.

24. Overview of Russian Newspapers, China Newspaper Industry, 2009-09-26.

25. What Changes Have Occurred in Russian Media, Proceeding of After the Drastic Changes in the Soviet Union and Eastern Europe: Reflections on 119 Questions, Xinhua Publishing House, 2012.

26. The Concepts of текст/дискурс/стиль from a Media Linguistics Perspective, Russian in China, 2010, 3.

27. Chinese "Dragon" in the Eyes of Russian "Bear": Analysis based on the Survey Data of Chinese Cultural Soft Power, Social Sciences International, 2012, 3.

28. Analysis of News Text Structure, Russian in China, 2008, 1.

29. China in Russia's Eyes: An Analysis of Cultural Factors Influencing China's Image in Russia, Social Sciences International, 2011, 1.

30. An Exploration of the Concept of "Hyper-Aspect" from the Perspectives of Discourse Grammar and Functional Grammar, Russian in China, 2016, 4.

31. The Influence of New Media on Language and Culture, News and Writing, 2018, 1.

32. The International Communication of China's Political Party System, Journal of the Chinese People's Political Consultative Conference, 2018-04-15.

33. Chinese Cultural Symbols are Increasingly Favored by the Russian Elite Group, International Communications, 2018, 4.

34. Building a News Alliance Among China, Russia, and Central Asian Countries Under the Belt and Road Framework, Chinese Culture Research, 2018, 4.

35. A Report on the Development of Internet Language in China, Blue Book, People's Publishing House, 2022.

36. The New Connotation of Chinese Spirit from the Perspective of Epidemic Hot Words, New Media, 2020-08-15.

37. The Application and Dissemination of Internet Language from a Media Evolution Perspective, Youth Journalist, 2021, 15.

38. From Cultural Networking to Network Culturalization: The Inevitable Path to Building China into a country with a thriving socialist culture, Guangming Daily, 2021-04-03.

39. The Unique Characteristics of the Generation and Dissemination of Internet Language, New Media, 2021-01.

40. Three Ideal Types of Internet Hot Words Dissemination, Youth Journalist, 2022, 15.

41. Journalistic Styles in the Context of Media Transformation and Their Future Development, Youth Journalist, 2022, 8.

42. "Online Language Life" Panel Discussion, Chinese Journal of Language Policy and Planning, 2022, 7(3).

43. Research on Targeted Communication Strategies for Youth Groups, Journalism Lover, 2023, 5.

44. The Regulation of Internet Language Requires Multi-Stakeholder Collaboration and Joint Governance, China Cyberspace, 2023, 11.

45. The Role of Media in Russia's COVID-19 Prevention and Control Efforts, News Research, 2022, 6.

46. Survey Report: Top 10 Channels for the Public to Access Epidemic Information, New Media, 2022-08.

47. Digital Competency Analysis of Russia's Youth Group, Journalism and Communication Review, 2023, 14.

48. Understanding New Media, Proceedings of Distinguished Lectures on Humanities Literacy for College Students (Ⅱ), Language & Culture Press, 2023.

49. A Grounded Theory Study of Cultivating Idol Online Communities, News Research, 2023, 2.

50. New Media Communication of Science Culture in China: Current Status, Characteristics, and Reflections, Youth Journalist, 2024, 9.

51. The anthropotropic evolution of Chinese cyber language: a study of dissemination patterns, communication mechanisms, and self-regulatory features, Cogent Arts & Humanities, 2025, 12.

52. Logic, Current Status, and Approaches: Research on the Science Communication Ecosystem on Short Video Platforms, Youth Journalist, online.

Research Projects (Selected)

2009 The major project "Research on the International Dissemination of China's Cultural Soft Power" supported by the National Social Science Fund of China, principal investigator for the sub-project "Russian Audiences and Comparative Studies of Chinese and Russian Cultures"

2014 The major project "In-depth Research on Enhancing the International Dissemination of China's Cultural Soft Power" supported by the National Social Science Fund of China, principal investigator for the sub-project "Russia's Image of Chinese Culture"

2016 Principal investigator, the major project "National Image of China and Russia" supported by the Chinese Academy of Social Sciences and the major project "Research on Russian Mass Media" supported by China-Russia Humanities Collaboration Center of Heilongjiang University

2017 Principal investigator, China-Russia communication project "Research on Media Transformation in Belt and Road Countries"

2018 Principal investigator, the project "The International Communication and Construction of Discourse Authority of China's Political Party System" supported by the United Front Work Department of CPC Central Committee

2019 Principal investigator, the project "Blue Book on Chinese Internet Language" supported by the Ministry of Education of the People's Republic of China

2022 Principal investigator, the project "Monitoring of Language and Character Usage in the New Media Sector" supported by the Ministry of Education of the People's Republic of China

2022 Principal investigator, the major project "Promoting Chinese Language and Script Through Short Videos" supported by the Ministry of Education of the People's Republic of China

2022 Principal investigator, the major project "Research on New Media Communication Strategies for China's Science Culture" supported by the National Academy of Innovation Strategy

2023 Principal investigator, the project "Research on the Formation Mechanism and Governance of Online Public Opinion in the New Era" supported by the Cyberspace Administration of Sichuan Province, the project "Comprehensive Cultural Data Resource Development for the Belt and Road Initiative" supported by the ‌Institute of Computing Technology of Chinese Academy of Sciences, the major project "Research on the Disciplinary Authority of Primary and Secondary School Teachers" supported by the Central Committee of the CDL.

Furthermore, Professor Wei Li has led dozens of research projects supproted by Tencent and other technology companies in related fields, including "Platform Responsibility and Governance of Online Language," "Research on Online Violence Governance," "Digitalization and Rural Revitalization," and "Digital Ecosystem Research."

Honors and Awards (Selected)

First Prize for Outstanding Teaching at Peking University

Award for Outstanding Party Affairs Work at Peking University

Baosteel Teaching Award at Peking University

Award for Outstanding Class Advisor at Peking University

Award for Outstanding Moral Education at Peking University

Award for Outstanding Proposal at the Beijing Committee of the Chinese People's Political Consultative Conference

Award for Outstanding Participation in Political Consultation from the Central Committee of the CDL